A small clothing retailer in Chicago wanted to modernize its store with
digital signage. Lured by a $500 price tag (half the cost of leading brands), they purchased two
floor standing digital signage units to display promotions and new arrivals. Within three months, both units began showing issues: one had a dead pixel line across the screen, and the other overheated and shut down during peak hours. The supplier, a no-name online seller, stopped responding to emails. Frustrated, the retailer spent $300 on repairs, but the problems recurred. By the end of the year, they'd replaced both units with quality signage from a reputable supplier—costing them $1,500 more than if they'd invested in quality upfront. Worse, during the downtime, customers complained about outdated promotions, and sales dropped by 15% for two consecutive months.