You've got the hardware, the software, and the setup—but if your content is boring, no one will pay attention. The best digital signage is like a good conversation: engaging, relevant, and easy to follow. Let's break down how to create content that works.
Keep It Simple (No One Reads Walls of Text!)
Imagine walking past a screen and seeing a paragraph of tiny text—you'd keep walking, right? Your audience has 2-3 seconds to glance at your signage, so make your message clear and concise. Use short sentences, big fonts (at least 24pt for small screens, 36pt+ for larger ones), and high contrast (dark text on light background or vice versa). For example, instead of "Our store offers a wide variety of organic fruits and vegetables sourced from local farms within a 50-mile radius," try "Local Organic Produce – Fresh Daily!"
Use High-Quality Images and Videos
Blurry photos or pixelated videos make your signage look unprofessional. You don't need a fancy camera—most smartphones take great photos these days. Just make sure images are sized correctly for your screen:
-
10.1 inch screen: 1280×800 pixels
-
21.5 inch screen: 1920×1080 pixels (Full HD)
-
Floor standing digital signage (43 inch): 3840×2160 pixels (4K, if your budget allows)
Free stock photo sites like Unsplash or Pexels have thousands of high-quality images you can use for free if you don't have your own. For videos, short clips (10-30 seconds) work best—people don't want to watch a 5-minute video while waiting in line.
Match Content to Your Audience and Goals
A kids' café might use bright colors, animated graphics, and short videos of kids playing. A law office would opt for more muted tones, professional photos, and text about services. If your goal is to sell, focus on benefits, not just features. Instead of "Our new laptop has 16GB RAM," try "Work Faster – No More Freezing with 16GB RAM!"
update Regularly (Stale Content = Ignored Screens)
Nothing kills engagement like the same 3 photos looping for 6 months. Aim to update your content at least once a week—more if you have time. Seasonal updates work great: pumpkin spice latte photos in fall, holiday promotions in December, or back-to-school deals in August. You can even add real-time updates, like weather forecasts or social media feeds (many signage apps let you connect to Instagram or Twitter!).
Tools to Make Content Creation Easy
You don't need Photoshop or video editing skills. These free tools will help you create professional-looking content in minutes:
-
Canva:
Drag-and-drop templates for images, videos, and social media graphics. Perfect for beginners!
-
CapCut:
Free video editing app (mobile and desktop) with easy-to-use features like text overlays and transitions.
-
Google Slides:
Great for creating simple slideshows (you can even embed videos!).
Pro Tip:
Test your content on a small screen first! View it on your phone or laptop to check for typos, blurry images, or hard-to-read text. If it looks good there, it will look good on your
digital signage.